Lihga 2022 – Gutenberg AG with a special exhibition stand concept

20.09.22

Lihga fans can breathe a sigh of relief. With over 70 industries and 200 exhibitors, Lihga 2022 finally started again on Friday, September 16th - after a four-year break. In total, the festival grounds attract 30,000 visitors over the seven days. It is therefore not surprising that the exhibitors put a lot of effort into designing the stands and invest a lot of work. Everyone wants to attract attention and stand out! This includes us at Gutenberg AG.

Our Lihga exhibition stand 2022

We are once again represented with a stand in Hall 2 and this year we have come up with a very special motto: "Apprentices introduce Gutenberg AG". We can proudly say that we are currently training nine apprentices out of a total of 42 employees. Since we attach great importance to supporting young, committed apprentices and involving them in important work processes at an early stage, this year the apprentices were allowed to design, produce and set up the Gutenberg Lihga stand, entirely according to their ideas and wishes.

The result

The result: everything is crooked and falling apart... No, of course not! Our stand is impressive! All apprentices have a cardboard cutout with a QR code that takes Lihga visitors to various videos in which the apprentices briefly present their training. What do you like best about your training? What does your everyday work look like? How did you come across this apprenticeship? These are just some of the exciting questions that our apprentices answer in the videos. Both the videos and the cardboard cutouts were produced by our apprentices. This includes many work steps, such as taking photos, filming, video editing, creating the shape for the cardboard cutout, printing and much more. You can find the videos at our Lihga stand and here:

An explanatory video for Lihga visitors

There is a large screen in the middle. A three-minute explainer video, is running on it, which uses the fictional character "Felix" to introduce the wide range of services offered by Gutenberg AG. Felix is starting a company and the first thing he needs is a logo and business stationery. The viewer can now follow step by step what other services Felix may need from us over the years, from flyers to the website and social media to our book publishing company. And the explanatory video was also created entirely by our apprentices.

The photos from the Lihga stand

There are also many Gutenberg boxes glued together to form the walls of the stand. Some boxes are placed upside down, forming a kind of shop window in which various Gutenberg products are displayed. Here are some photos:

Are you going to stop by Lihga in the next few days? Then come and see us in Hall 2 and see what our apprentices have come up with. If you have the time and inclination, you can scan the QR codes and watch the explanatory video. And who knows, maybe you need an explainer video yourself, a social media presence, a website and/or various printed products. In that case, we will be there and will be happy to advise you.