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In just a few minutes on our website or mobile app, you can find almost anything to suit your mood.

Can I use the Betway app to bet on sports odds?

If you need some help on which teams to back in the Premier League, be sure to check out our football betting tips section where we’ll be covering matches throughout the season. Here are our highest rated new Premier League betting sites: Available to verified customers residing in the UK. Many new bookies do not cover horse racing which is especially true with the white labels of Progress Play sites and some others. However, there are a few new betting sites to have launched in recent years that do offer horse racing and are in fact, very good at it. Some of the best new betting sites for horse racing are listed below.

4. Bet St George

Unlike horse racing, almost every online bookmaker will offer odds on football matches and competitions. However, there are some better than others in may ways and so you should give some thought to which betting site you are using to place your football bets with. Many of the established bookmakers such as Bet365, Betfred, William Hill and BetVictor are all great choices when it comes to football betting. However, new football betting sites are launched throughout the year and some of them offer more in terms of better odds, live streaming of football matches, football betting offers, price boosts and additional football betting markets such as fast markets and bet builders. Below, we’ve listed some of the best new football betting sites to have launched recently.

Planet Sport Bet

If you’re looking to bet on cricket then you won’t be short on choice when finding a betting site offering odds on the sport. New betting sites generally cover cricket matches taking place around the world all year long but some may cover leagues and competitions that others don’t. As well as welcome offers, some new cricket betting sites offer promotions such as boosted odds, refunds and match-specific offers which are often worth taking up. Like other sports, you’ll also find bookies offering different odds on cricket betting markets and so it’s worth shopping around for the best odds and comparing the prices at the new betting sites with those available at the more established bookies. The best new cricket betting sites are listed below. Now that you've landed on Unibet as your one-stop shop for all your online gambling needs, what's next?

Age Group	% of Online Bettors	Most Common Bet Type	Avg. Monthly Deposit
18-24	15%	Football Acca	£45
25-34	32%	Football Match Result	£68
35-44	28%	Horse Racing Win	£82
45-54	17%	Greyhound Racing	£55
55+	8%	Golf Outright	£40

We're sure you're itching to start playing, so we'll take you through the process of signing up, depositing funds, and immersing yourself in a world of virtual entertainment!

• Football is the most popular sport, with markets on Premier League, Champions League, and lower divisions.
• Horse racing betting includes ante-post markets, daily races, and major festivals like Cheltenham.
• Tennis, cricket, and golf have extensive in-play betting options.
• Virtual sports and numbers games provide continuous betting opportunities.
• Esports betting on titles like CS:GO and League of Legends is growing rapidly.

To start, you need to create your Unibet account or sign in if you're already registered.

Bookmaker	Estimated Market Share	Primary Sports Focus	UK Licence Holder
Bet365	24%	Football, Tennis	Hillside (UK Sports) ENC
William Hill	18%	Football, Horse Racing	WHG (International) Ltd
Betfair	15%	Exchange, Football	PPB Counterparty Services Ltd
Ladbrokes Coral	12%	Football, Greyhounds	LC International Limited
Paddy Power	9%	Football, Politics	PPB Counterparty Services Ltd

Decide on your first deposit and set your deposit limits, then browse our vast library of live casino games, jackpot slots, and sports betting. New customers can also take advantage of the Unibet welcome bonus for free spins, special offers, and extra cash to wager with. Unibet ensures a seamless start to your online gambling experience with an easy and secure registration process. We keep your personal data safely stored and adhere to the strictest legal regulations so your information is well protected.

• The Gambling Commission is the primary regulator for all online betting in the UK.
• All operators must hold a valid license to legally offer services to UK customers.
• Key regulations include stringent anti-money laundering (AML) and know-your-customer (KYC) checks.
• Licensed sites must contribute to the research, prevention, and treatment of gambling harms.
• The UK government regularly reviews the 2005 Gambling Act for potential updates.
• Affordability checks are becoming a central part of new regulatory proposals.
• Advertising rules restrict content that could strongly appeal to children or be socially irresponsible.

At Unibet, there is a huge variety of online games you can play.

How we rank and review betting sites

Promotional period live from 1st September 2025. Activity on selected game(s) will contribute towards this jackpot. Only real money bets will qualify for the promotion. Join our community of players for fun, excitement, and big wins. Take control of your play—see how our tools support safer gaming decisions As part of our commitment to safer gambling, we aim to make zero revenue from harmful gambling.

1. 247 Bet

Find out more about our helpful tools by visiting the Safer Gambling page. Gambling is one of mankind's most popular pastimes. Many people believe that the concept of gambling is older than writing, and its precise origins are practically impossible to determine. Although gambling stayed popular for centuries, it remained largely unchanged until the modern digital age. Online gambling was born in 1994 when the first online casino venues emerged, and game designers began creating a world of new and virtual casino games.

4) Sports and betting options

Online casino sites gained tremendous popularity, a phenomenon that has only escalated since the mid-1990s. As technology advances, so too do online casinos. Popular casino games, slot games, and even live casino games can now be played online. Playing your favourite casino games from the comfort of your own home has many undeniable advantages, which is why online gambling has gone from strength to strength over the last few decades. Perhaps the only problem with the popularity boom of online casinos is that there are now just too many to choose from. From virtual slots with innovative mechanics to video-linked table games with live dealers straight from real-world casinos, there's something for every taste, mood, and playing style.

13. Betfair: Best betting exchange and best acca welcome offer

How do you pick the best place to play online casino games? How do you find the best odds, the most enticing gameplay, and the most trustworthy UK casino? Unibet is one of the many online casinos out there, but it's the only one that truly offers a complete online gambling experience. We've been around since 1999, so we know a thing or two about gambling. In our quest to establish ourselves as the top casino online, we've amassed a huge collection of online slot games, virtual card games, sports betting opportunities, live casino games, and jackpot games. There are some games where wagering requirements apply, particularly if you've set your own deposit limits, but most games are free from restrictions, so you can play to your heart's content!

UK Gambling Laws & Regulations: What You Need to Know

For example, BetCrown was launched in 2026 and is popular with horse racing punters and football bettors. People especially enjoy the ‘bore draw’ promotion, which refunds your stake if a match finishes 0-0. New betting features such as this one can prove to be very popular and a reason to try out a new bookie. The Cheltenham Festival is one of the biggest sporting events of the year and is at the top of most horse racing fans calendars. In 2026, Cheltenham will take place from Tuesday 10th through to Friday 13th March with the Gold Cup taking place on the final day of the festival.

Betfred - Best New Customer Offer

Many of the established bookmakers have some great betting offers for Cheltenham. However, there are several new Cheltenham betting sites that are also worth considering. By opening accounts with these newer bookies, new customers are able to pick up free bets to use on the races and have access to potentially bigger prices and promotions such as Extra Places, NRNB, and Money Back Specials. At WhichBookie, we review all new UK betting sites and below have shared our top choices for the 2026 Cheltenham Festival. Opt in, deposit and bet min £5 (up to £40) on Sports at 1/1+ odds within 3 days of registration.

Progressive slots guide: How they work & where to win in June 2026

Should your first bet lose, get your initial stake up to £40 Free Bets for set markets. Although betting with an established bookmaker has its benefits, there are also advantages to placing your bets with a new bookie. Several bookmakers launch throughout the year with some being very impressive, and others not being worth your time. With the English Premier League being the biggest football league in the world, and the most popular to bet on,, we’ve put together a list of the top 5 new betting sites for Premier League betting. The sites that we have picked out for our list have launched recently and offer competitive odds, a good range of football markets, generous promotions such as price boosts or Acca Insurance, and all of them offer new customers free bets or other rewards when signing up and placing a bet. Place a bet or two on your favourite sports. Looking for a more chilled-out gambling experience? Relax with an easygoing virtual slot game. And if you're looking to really turn a profit, check out the Megaways slots and other high-stakes jackpot games. Aside from classic casino games and slots, you can also find diverse and enticing sports betting opportunities at Unibet. Here, you can prove to yourself and your friends that you know your stuff when it comes to your favourite sports.

• Bet365 remains a market leader with a comprehensive sportsbook and live streaming.
• William Hill offers a strong high street presence alongside its online platform.
• Betfair is famous for its betting exchange, allowing users to bet against each other.
• Paddy Power is known for its distinctive marketing and extensive football markets.
• Sky Bet provides a popular app integrated with its television broadcasting.
• Ladbrokes and Coral operate under the same group, offering similar odds and promotions.

Start by picking a sport you know a fair bit about to give yourself the best chance of winning. This could be football, horse racing, or even surfing.

Tool	Function	Typical Default Setting	Mandatory?
Deposit Limits	Cap on amount deposited daily/weekly/monthly	None (must be set by user)	Yes
Time-Out	Temporary break from gambling (72 hrs to 6 weeks)	Not active	Yes
Reality Checks	Pop-up reminders of time spent playing	Every 60 minutes	Yes
Self-Exclusion	Long-term closure of account (min. 6 months)	Not active	Yes

Then, find the event you want to bet on and select a market you like the look of. For example, you might want to bet on Manchester City to score first in a Premier League match. Add any other markets you want and head to your bet slip to enter your stake and complete your wager.

• New player welcome bonuses often involve matched deposits or free bets.
• Many sites offer "Bet £10, Get £30 in Free Bets" as a standard promotion.
• Acca insurance refunds stakes if one leg of an accumulator bet loses.
• Price boosts enhance the odds on selected markets for a limited time.
• Loyalty programs and VIP schemes reward regular customers with free bets and perks.
• Early payout offers pay out on a win if your team goes two goals ahead.

There are plenty of promotions at Unibet that both new and existing players can take advantage of.

Best Cricket Betting Site: Ladbrokes

The vast majority of online bets are now placed using mobile devices such as smartphones and tablets. Punters are betting more and more when on the move and so sports betting sites have had to adapt by making their websites mobile friendly. Unfortunately, not all mobile betting sites are as user-friendly as others with some being slow to load and difficult to navigate on small screens. However, some bookies have done a great job of making their websites mobile-friendly and many offer dedicated mobile betting apps that eliminate the need to manually log in or type the web address into the browser. If you’re looking for the best mobile betting sites, we’ve listed our favourites below.

Best In-Play Betting Site

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