Number of Licenced On-Line bookmakers in the UK

If you’re looking to bet on cricket then you won’t be short on choice when finding a betting site offering odds on the sport.

Bookmaker	Launch Year (UK)	Key Niche / Focus	Notable Feature
BetMGM UK	2023	US Sports / Casino Integration	MGM Rewards loyalty program
Betgoodwin	2020	Esports & Virtual Sports	Dedicated esports live streaming
SBK (Smarkets)	2018 (Brand)	Exchange with low commission	2% standard commission rate
LiveScore Bet	2020	Live sports data integration	Betting integrated with live scores

New betting sites generally cover cricket matches bet betting websites uk new taking place around the world all year long but some may cover leagues and competitions that others don’t. As well as welcome offers, some new cricket betting sites offer promotions such as boosted odds, refunds and match-specific offers which are often worth taking up. Like other sports, you’ll also find bookies offering different odds on cricket betting markets and so it’s worth shopping around for the best odds and comparing the prices at the new betting sites with those available at the more established bookies. The best new cricket betting sites are listed below.

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The vast majority of online bets are now placed using mobile devices such as smartphones and tablets. Punters are betting more and more when on the move and so sports betting sites have had to adapt by making their websites mobile friendly. Unfortunately, not all mobile betting sites are as user-friendly as others with some being slow to load and difficult to navigate on small screens. However, some bookies have done a great job of making their websites mobile-friendly and many offer dedicated mobile betting apps that eliminate the need to manually log in or type the web address into the browser. If you’re looking for the best mobile betting sites, we’ve listed our favourites below.

Top UK Betting Sites

Should your first bet lose, get your initial stake up to £40 Free Bets for set markets. Although betting with an established bookmaker has its benefits, there are also advantages to placing your bets with a new bookie. Several bookmakers launch throughout the year with some being very impressive, and others not being worth your time. With the English Premier League being the biggest football league in the world, and the most popular to bet on,, we’ve put together a list of the top 5 new betting sites for Premier League betting. The sites that we have picked out for our list have launched recently and offer competitive odds, a good range of football markets, generous promotions such as price boosts or Acca Insurance, and all of them offer new customers free bets or other rewards when signing up and placing a bet.

A to Z list of all UK bookmakers

If you need some help on which teams to back in the Premier League, be sure to check out our football betting tips section where we’ll be covering matches throughout the season. Here are our highest rated new Premier League betting sites: Available to verified customers residing in the UK. Many new bookies do not cover horse racing which is especially true with the white labels of Progress Play sites and some others. However, there are a few new betting sites to have launched in recent years that do offer horse racing and are in fact, very good at it. Some of the best new betting sites for horse racing are listed below. Deposit £10 & wager 1x on casino games (wagering contributions vary) for 200 Free Spins worth 10p each on Big Bass Splash. Welcome to BetMGM UK, the golden era of sports betting and online casino! The BetMGM UK sportsbook brings you all the action from the most entertaining sports across the world. With thousands of markets from football, horse racing, tennis and much more. Get ready for the golden era of sports betting. - Biggest Markets: Outstanding odds on all major competitions including The Premier League, Cheltenham Festival, Wimbledon and the Ryder Cup.

The Best Betting Sites By Sport

Unlike horse racing, almost every online bookmaker will offer odds on football matches and competitions. However, there are some better than others in may ways and so you should give some thought to which betting site you are using to place your football bets with. Many of the established bookmakers such as Bet365, Betfred, William Hill and BetVictor are all great choices when it comes to football betting. However, new football betting sites are launched throughout the year and some of them offer more in terms of better odds, live streaming of football matches, football betting offers, price boosts and additional football betting markets such as fast markets and bet builders. Below, we’ve listed some of the best new football betting sites to have launched recently. - Live & In-Play: Make your selections live at BetMGM UK; next to score, total goals over/under, and the final score. - Bet Builder: Custom multiple bets on a single event.

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You get to choose which bet the double winnings applies to and if it wins, you’ll receive twice as much winnings as you would usually. Bonuses – Bonus offers are usually associated with casino offers but some bookmakers also offer them to their new customers. They are usually credited after making your first deposit and often come with wagering requirements. Be sure to check the terms of any bonus offers before accepting them to be sure that you can clear the bonus first. If you are signing up to one of the many new online casinos, you can expect to receive some of the following offers: Casino Bonuses – Bonuses are common at online casinos for both new and existing customers.

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However, new customers are usually offered much bigger bonuses that can look very attractive. An example would be ‘100% deposit bonus up to £200’. You will generally receive the bonus after making a deposit and will have to wager the bonus, or bonus + deposit amount, a certain number of times before the bonus is converted to cash and available to withdraw. No Deposit Bonuses – These are similar to standard casino bonuses except that you don’t have to make a deposit in order to receive them. No deposit bonuses are often a lot smaller than deposit bonuses but they are worth claiming as you can be in with the chance of making some money, as well as being able to try out a new casino, without having to risk a penny of your own cash.

Deposit Match

Free Spins – As online slots are the most played games at online casinos, many offer new customers free spins as part of a sign up offer. You may or may not have to make a deposit to receive them and some will have wagering requirements attached to any winnings generated from using them. As well as being able to claim sign up offers when you join a new betting site, another advantage is being able to take advantage of ongoing offers. Some bookmakers have several promotions running at any one time that eligible existing customers can claim. Some of these offers have a lot of value with the most common types being: If you bet regularly then having accounts with multiple bookmakers will allow you to take advantage of more offers and add value to your bets. Create the bet you want on the sports that matter the most to you. - Golden Goals: Introducing Golden Goals, our free to play predictor. Win up to £250,000 by correctly predicting 6 scores on selected matches. We take your expectations and raise ‘em. From slots to table game classics like online roulette and live blackjack, experience the entertainment of live casino with BetMGM UK. At BetMGM UK, we do classic slots, cluster slots and MEGAWAYS slots from the best game providers around including Pragmatic Play, Big Time Gaming, Barcrest and NetEnt. Plus with MGM Exclusives find slots and live casino content only available when you play with us.

Festival	Month	Feature Race	Typical Betting Turnover
Cheltenham Festival	March	Cheltenham Gold Cup	£500+ million
Grand National Meeting	April	Grand National	£250+ million
Royal Ascot	June	Gold Cup	£150+ million
The Derby Festival	June	Epsom Derby	£100+ million

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• Virtual sports provide 24/7 betting on computer-generated football, horse, and greyhound races.
• Esports betting has grown significantly, with markets on games like CS:GO, Dota 2, and LoL.
• RequestABet and Similar Bet Builders allow for highly customised, multi-market singles.
• Integration of data analytics and AI for personalised betting insights and offers.
• Increased focus on betting podcasts and video content hosted by the bookmakers themselves.
• Development of 'Betting Shops 2.0' with enhanced digital screens and self-service terminals.
• Potential growth of betting via smart speakers and other voice-activated devices.

UK Sportsbook: Bet builders, accumulators, pre-match and in-play on thousands of sporting events/markets.

Bookmaker	Offer Type	Minimum Deposit	Wagering Requirement
Coral	Bet £5 Get £20 in Free Bets	£5	1x (Free Bets)
Ladbrokes	Bet £5 Get £20 in Free Bets	£5	1x (Free Bets)
Betfred	Bet £10 Get £40 in Bonuses	£10	5x (Bonus)
Unibet	Money Back as Bonus up to £40	£10	6x (Bonus)

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Betting Bonuses at UK Bookmakers

Technology in sport has dramatically improved in recent years and now there is data available for practically anything that happens in a sporting event. In football, every inch that a player moves is recorded along with the tackles they make, their shots with each part of their body, the yards they cover and much more. All of this data allows bookmakers to calculate the odds of new betting markets and allow customers to bet on them. Many new bookies have fresh and exciting betting markets available which attract new customers and sets them apart from the other brands. Along with new markets, some newly launched betting sites offer additional betting features.

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For example, BetCrown was launched in 2026 and is bet betting app bonus no deposit popular with horse racing punters and football bettors. People especially enjoy the ‘bore draw’ promotion, which refunds your stake if a match finishes 0-0. New betting features such as this one can prove to be very popular and a reason to try out a new bookie. The Cheltenham Festival is one of the biggest sporting events of the year and is at the top of most horse racing fans calendars. In 2026, Cheltenham will take place from Tuesday 10th through to Friday 13th March with the Gold Cup taking place on the final day of the festival.

How we select top UK bookmakers

Many of the established bookmakers have some great betting offers for Cheltenham. However, there are several new Cheltenham betting sites that are also worth considering. By opening accounts with these newer bookies, new customers are able to pick up free bets to use on the races and have access to potentially bigger prices and promotions such as Extra Places, NRNB, and Money Back Specials. At WhichBookie, we review all new UK betting sites and below have shared our top choices for the 2026 Cheltenham Festival. Opt in, deposit and bet min £5 (up to £40) on Sports at 1/1+ odds within 3 days of registration.