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Best Odds Guaranteed Bookmakers – Times, Limits and Offers

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Best odds guaranteed is far from the only type of horse racing promotion top bookmakers provide. Here are some other common horse racing betting promotions and how to use them.

If a bookmaker like Bet365 is running Price Promise, then it won’t be beaten on a quote by other select competitors like Ladbrokes, Sky Bet and William Hill.

Table Of Contents:

Incorporating multiples, Betway currently have a £25,000 maximum limit on winnings using BOG. Best Odds Guaranteed eliminates the worry of missing out on a bigger Starting Price (SP). If the SP of a winning horse is larger than the odds at which the original bet was struck, then the bookmaker pays out at the SP quote. In the reverse scenario, if the original odds on a winning selection are bigger than the SP, the payout is at the odds that the bet was struck at. When placing a bet on a horse race with a bookmaker that offers best odds guaranteed then there should be a BOG symbol denoting that BOG will be paid.

Set your own budget

Each bookmaker will have a different time as to when they offer BOG, so make sure you place the bet when BOG is available. They also have a maximum payout for each bet placed with best odds guaranteed, so make sure to check what the limit is before placing a bet. Let’s walk through a couple of Best Odds Guaranteed horse racing scenarios. You place a £10 bet on Galopin Des Champs to win the Cheltenham Gold Cup at 2/1 with a Best Odds Guaranteed bookmaker. At the start of the race, Galopin Des Champs is sent off at 3/1 and duly wins. Use Price Promise: This is an excellent alternative for when BOG is inactive, as you get top (or close to) industry price. A slight downside is that coverage usually cuts off 15 minutes before a race.

UK Bookmakers Compared

Punters recognise that and heavily back him, and he shortens to a 4/1 SP. Three Leg Ned wins by a couple of lengths. Even with Best Odds Guaranteed in place, your winning bet is calculated at 6/1, your original odds. Best Odds Guaranteed is different from other odds boosts in the fact that when you place your bet with BOG you are not only guaranteed those odds, but also if the price drifts you will be paid out at the higher starting price. Other odds boosts can see you given an enhanced price, but if the starting price is bigger than that enhanced price then you won’t get paid at the bigger starting price. A common feature where a bookmaker like SkyBet provides an enhanced odds quote on a runner. This is something hugely popular for big meetings like the competitive Cheltenham Festival. Using Enhanced Odds: These are regular bets with a boosted price, so add them to your slip and bet as usual. This differs slightly from regular enhanced odds in the way that they operate. If you have a bet boost token like the one that Ladbrokes gives customers daily, you can throw it at a horse of your choice. Using Bet Boosts: If you have a bet boost credit, you must apply that concession to a bet on your chosen runner.

Live Odds Comparison

Screaming Soup has drifted to 3/1 at the starting line but gets his head down and crosses first at the 3/1 SP. Because of your BOG, you get paid at the better-priced Starting Price quote. Runner wins at a 3/1 SP Get paid at the 3/1 SP You like the look of Three Leg Ned at Doncaster. There should be enough kick in the good ground to give him a shot, and you take a 6/1 punt. A couple of hours before the race, the sun breaks through, firming up the ground further in his favour. If you are unsure of a horse winning a race but think they should be in the picture, an each-way bet is usually the top option. That will pay out on a win or to a predetermined number of places (depending on the number of runners). With the extra places feature, the set number of places could be shifted from three to four, for example, providing additional coverage. Using Extra Places: It’s great to snap up, especially if you look at longer-priced options to get into the frame in a race.

Comparison Site Featured Bookmaker Typical Offer
Oddschecker Bet365 Bet £10 Get £30 in Free Bets
BonusCodeBets William Hill Bet £10 Get £40 in Bonuses
OddsMonkey Paddy Power £20 Risk-Free First Bet
BettingExpert Betfred Bet £10 Get £50 in Bonuses
SmartBets Unibet Money Back as Bonus up to £40

It’s excellent for big races, too, bet best betting sites uk for football for mid-priced horses. This tool allows you to determine the number of places in a race.

Best New Betting Sites in 2026

With Best Odds Guaranteed applied to the bet then your bet will be settled at £10 at 3/1 and thus giving you a £40 return. You place a £10 bet on State Man to win the Champion Hurdle 9/2 with a Best Odds Guaranteed bookmaker. At the off, State Man is sent off at 3/1 and wins the race. Because you took the 9/2 earlier and the starting price is 3/1 you will get paid out at 9/2, so will get £55 return for your £10 bet rather than £40 if you had SP only. Remember that horse prices can go either way as they do have variable odds depending on the online betting platform and provider you are using.

Step 2: Register an Account

The importance of Best Odds Guaranteed is high, and one of the key elements of that is convenience. Watching a horse racing market from the time it opens right through to the off is not feasible. Therefore, BOG easily ensures that you can do no worse than the Starting Price. An SP bet is usually taken early in bet new customer offers betting app free the day. No matter how far a price on a selection drifts, you are locked into whatever odds the runner goes off at. That means you could take an each-way bet by increasing the number of place spots by two or three for a sacrifice of original odds. Alternatively, the places could be decreased, adding more risk but longer odds. Using Each Way Extra: A fine tool that adds e/w customisation. You call the shots, depending on your confidence in your selection. All top Best Odds Guaranteed sites listed on this page have a Welcome Bonus offer.

Bet Brain

It misses any chance of backing that selection at a longer price during the day. With BOG, you can back a longer price, knowing that if the SP shortens, you are fine. You will first have to sign up for the bookmaker by completing the registration protocol and providing you are over the age of 18 and have your account verified then you should be entitled to use Best Odds Guaranteed with those bookmakers offering it. The bookmaker does hold the right to take the BOG promotion away from you at any point and that decision is their discretion. With online bookmakers and in particular Best Odds Guaranteed there’s notable risk management, but if you have BOG it can win you a lot more money.

Payment Methods

If you first pick out the bookies with best odds and then see they are offering BOG then you have the best of both worlds. This event shows how BOG works with a couple of example of a winner: The table above just highlights that having the Best Odds Guaranteed safety net you win £20 more for Horse A, while you win £25 more when Horse B wins. You follow a nap of 2/1 on Screaming Soup at Cheltenham with BOG in place. But he looks a little sketchy in the parade ring, twitchy and unfocused. Punters shift their approach and pile on a rival as feel Screaming Soup may lose. These generally provide a free bet or a package of free bets based on your deposit and first bet on the account. Using Welcome Bonuses: Check the T&Cs first for market and payment restrictions. But they are a good initial way to land some free bets, which could be played on a BOG horse racing selection. While the exact T&Cs of Best Odds Guaranteed will vary depending on which bookmaker you are using, some common threads run throughout. BOG coverage starts at a set time each day. If you place your bet before that time (which is not the same at all bookies), you’ll miss the concession.

Ante-post, forecast, tricast, price boosts and enhanced accas are typically excluded from BOG coverage, so it pays to keep it simple. If Rule 4 comes into play (where prices are subject to an adjustment due to a runner withdrawal), you should still be paid at the SP if it’s greater than the fixed odds after Rule 4 is applied. If you cash out a bet, you will exclude it from the best odds guaranteed coverage. If playing a free bet as a stake, it will likely not qualify for the BOG feature. Best Odds Guaranteed is offered by betting companies for all the major horse racing events. Whether it’s the Cheltenham Festival, Grand National, Derby or Royal Ascot, Best Odds Guaranteed applies to all horse racing run at these various showpiece festivals. Best Odds Guaranteed ensures higher winnings which results in customer satisfaction when the starting prices are higher, so that is why the leading betting providers offer BOG at the main events during the horse racing season. Customer satisfaction leads to repeat business for companies, so it’s a promotion that is likely to be around for a while at all the premier horse racing events.

Other Odds Comparison Sites

They are a top bookmaker for racing, which includes live streaming, Money Back If 2nd To SP and extra place offers. There’s an eye-catching maximum win limit of £50,000. At Betahoy, the BOG symbol denotes the good news all horse racing fans hope for when betting online. You get Best Odds Guaranteed on all British and Irish horse racing from 8am on the day of racing. Ken Howells has best odds guaranteed available from early in the morning.

1. Matchbook

This is available for horse racing across their platform. Betfred offers Best Odds Guaranteed on all UK & Irish horse racing from 8:00am daily. Offering it on a whole host of multiples including doubles and trebles, however, Lucky 15s, Lucky 3 Best Odds Guaranteed at Betway runs on all United Kingdom and Irish horse racing bets placed from 9:00 am on the day of the race. Each-way bets are included, and BOG races can also be streamed. A minimum £1 stake (50p each-way) for a qualifying BOG at Betway. The simple strategy to Best Odds Guaranteed is to use it whenever available. While the lure of BOG is a bigger payout for lengthening odds, that adversely means the horse is less likely to win. Try to spot early selections that you expect to shorten as the day progresses. By getting on the market early, you will have plenty of time for any potential lengthening of odds – a BOG bet five minutes before the off isn’t going to give you that scope. Matched betting is a scenario where you place a race winner at one betting site and then lay that outcome on a betting exchange when the odds are in your favour.